.jpg)
The Campaign for Real Beauty is a global effort launched in 2004 to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission: to make more women feel beautiful each day by widening stereotypical views of beauty.
The brand's commitment to the mission starts with using real women, not professional models, of various ages, shapes, and sizes to provoke discussion and debate about today's typecast beauty images. Employing various communication vehicles including advertising, a Web site, billboards, events, a Self-Esteem Fund and more - the campaign invites women to join in a discussion about beauty and share their views with women around the world.
Take a look at how women everywhere are inspiring the Campaign for Real Beauty, and how Dove is supporting it both around the world and in your neighborhood.
 |
||
 |
||
| The Dove Self-Esteem Fund (DSEF) was established as an agent of change to inspire and educate young girls and young women about a wider definition of beauty. The DSEF is committed to help girls build positive self-esteem and a healthy body image, with a goal of reaching 5 million girls globally by 2010. The DSEF has already reached 2 million young women. Our definition of "reaching" a girl is when she has gone through an educational program that lasts at least an hour of her life. The DSEF is part of the Dove Campaign for Real Beauty, a global effort designed to widen today's stereotypical view of beauty. The Fund is a global project, which consists of a network of local country initiatives linked in strategy and direction by a global steering group. In each country, the DSEF supports a specific charitable organization to help foster self-esteem. |
||
Dove Blast